serve consumers in an ever-changing retail worldng

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serve consumers in an ever-changing retail worldng

Postby melting » June 19th, 2017, 12:04 am

In an effort to streamline their business and maintain their place as the #1 footwear brand on Earth, Nike has announced a new business initiative dubbed Consumer Direct Offense. After seeing more pressure from a resurgent adidas and a growing Under Armour than ever before, the plan includes a number of ways to make the brand more nimble while also offering a faster pipeline to serve consumers in an ever-changing retail world. The Consumer Direct Offense is fueled by Nike’s Triple Double strategy: doubling product innovation, the speed of production, and the direct connections with consumers, especially in the digital retail landscape.
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